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November 2007

November 02, 2007

I Have Two Words for You

And evidently, so does everyone else. According to this article on Clickz, citing research compiled by OneStat, most searchers use two keywords when conducting a search.

Internet users who type two words for on a search engine query account for 31.9 percent of searches worldwide. Three-word phrases are used for 27 percent of searches. A single word accounts for 15.2 percent of queries, and four words are used for 14.8 percent of searches.

Importantly, it also points out that the vast majority of searches aren't single word searches. An important fact to consider if you are trying to optimize pages for a single word.

Google's News Algorithms Fails

MSNBC covers the recent Google News errors from last week. Google puts a lot of faith in their algorithms, but they are not infallable.

Google: Glitch Not Racism

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